{"id":316,"date":"2018-08-28T08:01:56","date_gmt":"2018-08-28T08:01:56","guid":{"rendered":"https:\/\/iiba.si\/workshops\/?page_id=316"},"modified":"2025-10-20T14:22:46","modified_gmt":"2025-10-20T14:22:46","slug":"digitalizacija-kupceve-poti-z-veckanalno-integracijo","status":"publish","type":"page","link":"https:\/\/iiba.si\/workshops\/vstopna\/digitalizacija-kupceve-poti-z-veckanalno-integracijo\/","title":{"rendered":"Digitalizacija kup\u010deve poti"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kako digitalno upravljati razli\u010dne izvore podatkov na popotovanju kupcev do na\u0161e organizacije?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span style=\"font-size: 12px; color: #ea7624;\">Delavnica je bila najbolje ocenjena na\u00a0 mednarodni <a style=\"text-decoration: underline;\" href=\"https:\/\/balkanbaconference.org\" target=\"_blank\" rel=\"noopener noreferrer\">BBA konferenci<\/a>, izvedena je bila tudi na mednarodni konferenci <a href=\"https:\/\/irmuk.co.uk\/events\/business-analysis-conference-europe\/\" target=\"_blank\" rel=\"noopener noreferrer\">IRM UK<\/a> v Londonu. Izbrana pa je bila tudi za izvedbo na\u00a0<a style=\"text-decoration: underline;\" href=\"https:\/\/www.buildingbusinesscapability.com\/2018\/agenda\/abstracts\/?PID=440\" target=\"_blank\" rel=\"noopener noreferrer\">najve\u010dji IIBA mednarodni konferenci v San Antoniu<\/a>.<\/span><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Mnoga podjetja v razli\u010dnih panogah se trudijo oblikovati odli\u010dno izku\u0161njo kupca, ki vklju\u010duje prednosti digitalne tehnologije, da svojim strankam zagotovijo neprecenljive osebne, posodobljene in pravo\u010dasne storitve in izdelke. Izbolj\u0161anje kup\u010deve izku\u0161nje je klju\u010dna prednostna naloga za dana\u0161nja podjetja, saj s tem pove\u010duje zvestobo strank in posledi\u010dno zmanj\u0161uje stro\u0161ke ob rasti prihodkov. \u0160tevilni konkurenti so \u017ee prilagodili popotovanjem svojih kupcev s tem, da zajamejo velike koli\u010dine podatkov, IOT signale in druge vpoglede, pridobljene s to\u010dkami stika na kup\u010devi poti. Z delavnico boste pridobili konkretne uvide v popotovanje kupca (t.i. Customer Journey), ki vam pomaga izgraditi celovit sistem prodajno &#8211; marketins\u030ckih aktivnosti s ciljem, da se \u010dim bolj u\u010dinkovito pribli\u017eate kupcu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"za_koga\"><strong>Komu je delavnica namenjena?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zaposlenim v marketingu<\/li>\n\n\n\n<li>Zaposlenim v prodaji<\/li>\n\n\n\n<li>Skrbnikom kupcev<\/li>\n\n\n\n<li>Produktnim vodjem<\/li>\n\n\n\n<li>Vodjem digitalizacije<\/li>\n\n\n\n<li>UX designerjem<\/li>\n\n\n\n<li>Poslovnim analitikom<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kaj_pridobite\"><strong>Zakaj te delavnice zares ne smete zamuditi<\/strong>?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ker je klju\u010dnega pomena uporabljati prave tr\u017eenjske kanale in to\u010dke dotika za svoje izdelke oziroma storitve.<\/li>\n\n\n\n<li>Ker ve\u010dkanalna integracija vodi do pravega razumevanja kup\u010devih potreb in \u017eelja.<\/li>\n\n\n\n<li>Ker je kup\u010devo pot potrebno spremljati in nenehno izbolj\u0161evati.<\/li>\n\n\n\n<li>Delavnica Digitalizacija kup\u010deve poti je leto\u0161nji hit na klju\u010dnih poslovnih konferencah kot sta BA Conference v Londonu in BBC v San Antoniu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kratek opis delavnice (vsebina)<\/strong><\/h3>\n\n\n\n<p>Delavnica bo narejena na konkretnem primeru kup\u010deve poti. Raziskovali bomo pomembne odlo\u010ditve v procesih, ki slu\u017eijo za oblikovanje vrednosti kupca na eni strani, hkrati pa bomo odkrivali kazalnike (KPI), ki jih potrebuje organizacija, da lahko ustvari 360-stopinjski pogled na stranke.<br>U\u010dni cilji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako prepoznati potrebe strank?<\/li>\n\n\n\n<li>Kako izvajati dragoceno ve\u010dkanalno integracijo?<\/li>\n\n\n\n<li>Kako izbolj\u0161ati izku\u0161nje s strankami in jih izmeriti ter pove\u010dati zvestobo kupca?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-cogs text-warning\" aria-hidden=\"true\"><\/i>&nbsp;<strong>Metode dela (potek dela)<\/strong><\/h3>\n\n\n\n<p>Delavnico bosta izvajala dva izku\u0161ena izvajalca delavnic na segmentu procesnega upravljanja, programov zvestobe, BI, CRM,&#8230;in je v celoti plod znanja izvajalcev.<br>Delo poteka v obliki vodene zabavne igre s pomo\u010djo pred pripravljenih orodij in predlog, kot so velika karta nakupne poti in to\u010dk dotika, kartic dotika, samolepilnih vsebinskih elementov in \u0161e kaj se bo na\u0161lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Povezane kompetence<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreativno razmi\u0161ljanje<\/li>\n\n\n\n<li>Sposobnost razumevanja potreb stranke in ustvarjanja vizije res\u030citve na podlagi teh potreb<\/li>\n\n\n\n<li>Analiti\u010dnost in sposobnost spreminjanja pogledov (zornih kotov) na dano potrebo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-microphone text-warning\" aria-hidden=\"true\"><\/i><strong>&nbsp;Predavatelja<\/strong><\/h3>\n\n\n\n<p><strong>Andrej Gu\u0161tin<\/strong> ima ve\u010d kot 15 let izku\u0161enj pri obse\u017enem vodenju projektov, vodenju poslovnih procesov, svetovanju, usposabljanju, funkcionalnemu dizajnu, razvoju in uvajanju, informacijski tehnologiji. Uspe\u0161no je vodil \u0161tevilne poslovne procese, funkcionalne in tehni\u010dne projekte v razli\u010dnih panogah in podjetjih.&nbsp;&nbsp;Na dosedanji poslovni poti je predaval na ve\u010d kot 100 seminarjih in konferencah v Sloveniji in v tujini, redno pa sodeluje tudi kot zunanji sodelavec z Univerzo v Ljubljani in Univerzo na Primorskem.<\/p>\n\n\n\n<p><strong>Igor Smirnov<\/strong> ima ve\u010d kot 20 let izku\u0161enj z izvajanjem projektov, svetovanjem, u\u010denjem in usposabljanjem na podro\u010dju poslovne analize, podatkovnih znanosti in analize podatkov v telekomunikacijah, ban\u010dnem sektorju, trgovini, industrijski proizvodnji in farmaciji za globalna podjetja, kot so Novartis, Toyota, Pliva, A1, Pernod Ricard med mnogimi drugimi. Prav tako je Igor strokovnjak za re\u0161itve, ki se osredoto\u010dajo na kupce, zlasti v analizi podatkov za podporo programov zvestobe in vpogledov kupcev z uporabo napovedne analize in strojnega u\u010denja. Igorjeva strast je razumevanje mo\u010di podatkov in sprostitev njihovih potencialov v digitalno vodenih podjetjih in industriji 4.0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-map-o text-warning\" aria-hidden=\"true\"><\/i><strong>&nbsp;Lokacija in termin<\/strong><\/h3>\n\n\n\n<p>Delavnica traja 4 \u0161olske ure in jo lahko izvedemo virtualno ali v \u017eivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-money text-warning\" aria-hidden=\"true\"><\/i><strong>&nbsp;Cena<\/strong><\/h3>\n\n\n\n<p>290 EUR + 22% DDV s pla\u010dilom najkasneje dan pred za\u010detkom delavnice (velja za odprto izvedbo).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-sign-in text-warning\" aria-hidden=\"true\"><\/i><strong>&nbsp;Prijava<\/strong><\/h3>\n\n\n\n<p>Prijavite se lahko preko prijavnega obrazca na desni strani, ali na elektronski naslov: <a href=\"mailto:katarina.veselic@slovenia.iiba.org\">info@slovenia.iiba.org<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><i class=\"fa fa-info-circle text-warning\" aria-hidden=\"true\"><\/i><strong>&nbsp;Ostale informacije<\/strong><\/h3>\n\n\n\n<p>Delavnico lahko izvedemo tudi pri vas interno, lahko tudi v povezavi z va\u0161im konkretnim projektom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kaj pravijo dosedanji udele\u017eenci?<\/strong><\/h3>\n\n\n\n<p>&#8220;<em>Nice job guys! You led an awesome tutorial. Glad I could attend!<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Great workshop on how to optimize customer experience by mapping customer journey, defining channels and touchpoints and improving the KPI focus<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Good structured approach. Keen to try on a work example.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Good, memorable. Expertise clear<\/em>.&#8221;<\/p>\n\n\n\n<p>&#8220;<em>Good and enthusiastic.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Dober sistem, vklju\u010denosti KPI, prakti\u010dni primeri.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Na realnih primerih, sodelovanje, teorija s prakso, ponovitev.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Nazoren prikaz CY, TP, veliko primerov. Priporo\u010dilo za interno delavnico.<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Spodbuja ustvarjalno razmi\u0161ljanje<\/em>&#8220;<\/p>\n\n\n\n<p>&#8220;<em>Videla sem, da se procesi, ki se odvijajo v firmi, lahko dajo na isti imenovalec in se jih lahko spremlja in popravi. Izvedela sem nekaj novosti &#8211; kot uporabnik mobitela &#8211; lastnik tablete.<\/em>&#8220;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"840\" data-id=\"2011\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001-1-489x840.jpg\" alt=\"\" class=\"wp-image-2011\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001-1-489x840.jpg 489w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001-1-204x350.jpg 204w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001-1.jpg 505w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"682\" data-id=\"2013\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001.jpg\" alt=\"\" class=\"wp-image-2013\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001.jpg 527w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2020\/10\/image001-270x350.jpg 270w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Foto utrinki iz dosedanjih izvedb<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" data-id=\"456\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1.jpg\" alt=\"\" class=\"wp-image-456\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1.jpg 1200w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1-350x184.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1-768x403.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/igor_andrej-1-840x441.jpg 840w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"510\" data-id=\"455\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1.jpeg\" alt=\"\" class=\"wp-image-455\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1.jpeg 854w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1-350x209.jpeg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1-768x459.jpeg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/da9b1924-065b-452b-8158-7ecaf126d490-original-1-840x502.jpeg 840w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"454\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1.jpg\" alt=\"\" class=\"wp-image-454\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1.jpg 1280w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1-350x263.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1-768x576.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1-840x630.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/4160F557-E319-4728-B64C-00C7402E9587-1-640x480.jpg 640w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"453\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1.jpg\" alt=\"\" class=\"wp-image-453\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1.jpg 1280w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1-350x263.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1-768x576.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1-840x630.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/IMG_2041-1-640x480.jpg 640w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"853\" data-id=\"445\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001.jpg\" alt=\"\" class=\"wp-image-445\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001.jpg 1279w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001-350x233.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001-768x512.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001-840x560.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/image001-330x220.jpg 330w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"960\" data-id=\"452\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1.jpg\" alt=\"\" class=\"wp-image-452\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1.jpg 1280w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1-350x263.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1-768x576.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1-840x630.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/10\/741F0F59-5B48-4748-BBE0-FEC712F74E4E-1-640x480.jpg 640w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/BBA2018_061.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"478\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/BBA2018_061.jpg\" alt=\"\" class=\"wp-image-478\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/BBA2018_061.jpg 640w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/BBA2018_061-350x263.jpg 350w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"1224\" data-id=\"589\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1.jpg\" alt=\"\" class=\"wp-image-589\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1.jpg 1632w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1-350x263.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1-768x576.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1-840x630.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2212-1-640x480.jpg 640w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"1224\" data-id=\"590\" src=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216.jpg\" alt=\"\" class=\"wp-image-590\" srcset=\"https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216.jpg 1632w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216-350x263.jpg 350w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216-768x576.jpg 768w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216-840x630.jpg 840w, https:\/\/iiba.si\/workshops\/wp-content\/uploads\/2018\/11\/IMG_2216-640x480.jpg 640w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kako digitalno upravljati razli\u010dne izvore podatkov na popotovanju kupcev do na\u0161e organizacije? Delavnica je bila najbolje ocenjena na\u00a0 mednarodni BBA konferenci, izvedena je bila tudi na mednarodni konferenci IRM UK v Londonu. Izbrana pa je bila tudi za izvedbo na\u00a0najve\u010dji IIBA mednarodni konferenci v San Antoniu. Mnoga podjetja v razli\u010dnih panogah se trudijo oblikovati odli\u010dno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-316","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/pages\/316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":55,"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/pages\/316\/revisions"}],"predecessor-version":[{"id":2616,"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/pages\/316\/revisions\/2616"}],"up":[{"embeddable":true,"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/iiba.si\/workshops\/wp-json\/wp\/v2\/media?parent=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}